Director of Sales and Marketing

About the role

A Caribbean resort is looking for a commercially driven Director of Sales and Marketing to lead its sales and marketing strategy across all channels and market segments. Reporting to the General Manager, this is a senior commercial leadership role for a proven director who can drive measurable sales results, delegate effectively and manage a team to meet ambitious targets. Caribbean experience is strongly preferred.

Key responsibilities

• Lead and execute the resort's full sales and marketing strategy, growing revenue across group, transient and leisure segments
• Manage, develop and hold accountable a high-performing sales and marketing team, with a focus on delegation and time management
• Oversee OTA relationships, consortia partnerships and key account management across the CALA region
• Work with the Director of Revenue to align commercial strategy, pricing and demand forecasting
• Analyse market data and performance metrics using Lighthouse, Power BI and Demand360
• Articulate business mix, group versus transient performance and channel contribution at a granular level
• Deliver marketing initiatives on time and build relationships with travel trade partners, corporate accounts and key feeder markets
• Report regularly to the General Manager and Regional Director of Sales on performance, pipeline and outlook

Required profile

• Proven experience as a Director of Sales and Marketing in a luxury hotel or resort; a minimum of 2 to 3 years in such a role is required
• Experience with branded and independent hotels supported by a corporate or management company is strongly preferred
• Strong sales track record and ability to drive results and manage a team
• Deep knowledge of OTAs, consortia, group and transient segments and Caribbean market dynamics
• Caribbean experience strongly preferred; familiarity with the CALA region is an advantage
• Must be heavily involved in commercial strategy and comfortable working alongside a Director of Revenue

Required skills

• Commercial tools: Lighthouse, Power BI and Demand360
• Excellent time management, delegation and project delivery skills

What we offer

• Base salary of $138,000 to $156,000 USD per annum
• Discretionary performance bonus of up to 30%