Digital Media & Marketing Specialist

About the role

A well-established organisation in the Cayman Islands' financial services industry is seeking a motivated, hands-on Digital Media & Marketing Specialist to take ownership of its digital media and marketing activities. The role is varied and generalist, covering social media, content creation, email marketing, campaign coordination and website management, within a close-knit, collaborative team.

Key responsibilities

• Social media management: plan content, create posts, schedule activity and monitor performance
• Content creation: develop digital content supporting the brand, campaigns and communications
• Email marketing: contribute to campaigns, including content and distribution
• Campaign management: lead and coordinate campaigns, working closely with an external advertising agency and managing the vendor relationship
• Website management: update website content and understand CMS back-end functionality
• Marketing and events support: coordinate merchandise orders and liaise about requirements for events, conferences and overseas activities
• Reporting and analytics: review social media and marketing statistics monthly and quarterly, analyse engagement and campaign performance and identify improvements
• General marketing support: collaborate across the team on wider brand and communications work

Required profile

• Proactive, organised and comfortable taking ownership of responsibilities
• Experience in digital marketing, social media management or a broader marketing role
• Experience managing business social media accounts and creating digital content
• Good understanding of digital marketing campaigns and social media platforms
• Experience using website content management systems and updating website content
• Understanding of email marketing
• Confidence reviewing analytics, interpreting statistics and reporting on performance
• Strong organisational and time management skills, able to manage multiple priorities independently
• Excellent written and verbal communication skills
• Positive, flexible and collaborative approach; willingness to get involved across different areas of the business
• Earlier-career candidates are welcome if they show the right attitude, initiative and willingness to learn

What we offer

• Salary of USD 60,000 - 95,000 depending on experience
• Annual performance bonus of up to 10%
• Structured handover from the existing postholder
• Preference given to Caymanian candidates