Account Manager, Marketing and Communications
Butterfield Group · George Town
Job description
About the role
The Account Manager, Marketing and Communications will lead the planning, execution and measurement of marketing initiatives for Butterfield's portfolio. Working closely with senior leadership, agencies and internal teams, you will ensure the bank’s brand is consistently represented across all channels.
Key responsibilities
- Develop and implement marketing plans that support portfolio objectives.
- Create and oversee marketing materials, ensuring high‑quality, brand‑aligned messaging.
- Collaborate with the VP of Marketing, advertising agencies and Group Marketing to execute campaigns.
- Manage product launches, coordinating vendors, suppliers and internal stakeholders.
- Partner with Group Corporate Communications for internal and external communication strategies.
- Work with business line managers to set advertising schedules and budgets that align with sales goals.
- Organise events such as product promotions, client initiatives, community activities and new‑product presentations.
- Track and reconcile marketing spend against the annual budget.
Required profile
- Bachelor’s degree in Marketing, Communications or a related field.
- Minimum five years of experience in a marketing or advertising environment.
- Proven ability to conduct market research, financial planning and budget analysis.
- Strong deadline management and task‑prioritisation skills.
- Excellent written and spoken communication abilities.
- Customer‑service orientation with problem‑solving capabilities.
- Highly organised with the ability to work independently and within a team.
Required skills
- Proficiency in Microsoft Office Suite.
- Advanced skills in Microsoft Excel (preferred).
- Solid understanding of branding and corporate guidelines.
What we offer
- Opportunities for professional development within a leading offshore bank.
- Comprehensive benefits and preferred rates on proprietary financial services.
- A collaborative environment that values group decision‑making.
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Published 1 month ago
Expires 23 hours from now
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Butterfield Group
George Town
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